Privacy notice · last updated 19 September 2026
How we use and protect personal information.
Ethical Digital Marketing Limited, Irish company number 680776, is the controller for this website and its commercial solicitor-matching service. Registered address: Unit 2 Shearwater, Pier Road, Kinsale, Co. Cork, P17 V124, Ireland.
What we collect
A small amount of data, for stated purposes.
Public enquiry forms remain disabled until their delivery, security, processor and deletion controls pass the separate launch gate. You can read the guidance without an account. Optional analytics and the AI voice assistant remain off unless you choose them.
Privacy requests: Use the privacy topic on the contact page when available, or write to the registered address below.
UK representation: No separate UK representative is currently named. The operator can be contacted at its Irish registered address and will publish representative details here if an Article 27 appointment is required.
Technical and hosting dataVercel may process an IP address, timestamps, requested URLs, browser headers and security signals to deliver and protect the site. Our versioned consent record is stored in your browser for six months.
Optional analyticsIf you agree, Google Analytics 4 receives page and device events and sets analytics identifiers. Advertising storage, personalisation and Google signals are disabled in our configuration.
Optional AI voice assistantIf you separately agree and start a conversation, ElevenLabs processes microphone audio in real time together with transcripts, responses and technical metadata. Raw call-audio storage is disabled. Read the AI voice assistant notice before using it.
Forms and hidden metadataWhere enabled, forms process the fields shown plus purpose, form and notice versions, an anti-spam field, submission reference and received time. Structured routing data can still be confidential and potentially sensitive.
Why we process it
Purpose, lawful basis and human review.
We use necessary technical data for our legitimate interests in publishing and securing the service. We use optional analytics and voice services only with consent. Contact or routing data is used to answer a request and take steps the person asks us to take. Legal obligations and the establishment, exercise or defence of legal claims may apply in limited cases.
The voice assistant helps collect routing information, but it does not give legal advice or make a legal or eligibility decision. A person reviews any proposed introduction. Do not give the assistant medical details, criminal allegations, case documents or information about other people. If special-category or criminal-offence data is received unexpectedly, we will restrict access and delete it unless a lawful condition permits a necessary use.
An initial submission stays with Ethical Digital Marketing Limited. No solicitor or law firm receives it unless a named recipient, the data and the commercial arrangement are shown and you make a separate sharing choice.
Vercel provides hosting and security. Google provides optional analytics. ElevenLabs provides the optional AI voice service. If forms are enabled, Resend and the controlled mailbox provider process delivery. Each receives only data needed for its function.
Some providers or subprocessors may handle data outside Ireland, the EEA or the UK. We require an applicable adequacy decision, contractual safeguards or another lawful transfer mechanism and assess supplementary protections where required.
This is a commercial lead-generation and solicitor-matching service, not a law firm or regulator. A message or voice conversation does not create a solicitor-client relationship and may not attract legal professional privilege.
Retention and control
Keep it only for as long as the purpose requires.
The browser consent record expires after six months. GA4 user-level event data is retained for two months. Raw call-audio storage is disabled; ElevenLabs transcripts and derived fields are scheduled for deletion after 30 days. An active enquiry record may be kept for up to 90 days after the last substantive contact, unless a longer period is needed for a live introduction, a rights request, a dispute or a legal duty. Provider security logs follow documented provider schedules.
Withdrawing consent stops future optional collection on this browser; it does not itself erase data already sent to a provider. Use the privacy route above to request deletion where applicable.
Your choicesUse Cookie settings in the footer to accept, reject or change analytics and voice choices independently. Browser microphone permission is an additional control.
Your rightsDepending on the circumstances, you may ask for access, correction, deletion, restriction, portability or object to processing, and may withdraw consent without affecting earlier lawful processing.
ComplaintsYou may complain to the Irish Data Protection Commission. People in the UK may also contact the Information Commissioner's Office where it has jurisdiction.
ChangesWe will update the date and the consent version when a material change affects the purposes, providers or choices described here.
Independent matching service
Prefer not to share personal information?
All guidance remains available without analytics, the voice assistant or an enquiry form.